our values

At Athletekits, we don't believe in adding more noise to the world of sport

We believe in something simpler: good footwear, honest choices, and a reason to keep moving

Our brand is built around three values that shape what we offer, how we think, and the experience we want every Athletekits customer to have

Quality That Earns Its Place

A shoe isn't just another item in your wardrobe. It's what carries you through the early miles, the hard sessions, the long days, and everything in between.

That's why we care about quality, comfort, durability, and purpose.

We look for footwear that has a reason to be there, products chosen for how they perform, how they feel, and what they can bring to your journey

Movement for Everyone

Sport looks different for everyone.

For one person, it's a 5K before work. For another, it's a training session after a long day. It might be a weekend trail, a daily walk, a first run, or simply choosing to be more active.

There is no minimum level of performance required to belong here.

Every runner has a starting line. Every athlete has a next goal.

Athletekits exists for people who move, wherever they're starting, whatever they're chasing, and however they define progress.

Progress Over Perfection

Not every run will be your fastest.

Not every workout will feel great.

Some days you'll hit a personal best. Other days, getting out the door will be the achievement.

Both count.

We believe progress is built through consistency, one run, one session, one step at a time.

It's showing up when motivation isn't there. Learning from the days that don't go to plan. Celebrating the small wins. Then coming back tomorrow.

You don't need to win every day.

You just need to keep moving forward.

ReedRunners is committed to conducting business in a responsible manner and does not accept slavery, forced labour, human trafficking, servitude, or similar forms of exploitation within its operations or supply relationships.

This Policy explains the principles we apply when working with suppliers, service providers, fulfilment partners, and other businesses involved in our operations.

1. Our Position

ReedRunners does not tolerate modern slavery or human trafficking.

We expect people involved in our business activities and supply relationships to be treated lawfully, fairly, and with respect.

We do not knowingly work with businesses that use:

  • Forced labour

  • Compulsory labour

  • Human trafficking

  • Slavery or servitude

  • Unlawful child labour

  • Labour obtained through coercion or threats

  • Other serious forms of worker exploitation

Where a credible concern is identified, we expect it to be taken seriously and reviewed appropriately.

2. Scope of This Policy

This Policy applies to ReedRunners' own business activities and to relevant third parties involved in providing goods or services connected with our operations.

Depending on the relationship, this may include:

  • Product suppliers

  • Sourcing partners

  • Warehousing providers

  • Fulfilment providers

  • Shipping and logistics partners

  • Contractors

  • Service providers

  • Other commercial partners

The level of review applied may vary according to the nature of the relationship and the risks reasonably associated with it.

3. What We Mean by Modern Slavery

For the purposes of this Policy, modern slavery includes serious forms of exploitation in which a person is forced, controlled, or improperly compelled to work or provide services.

Examples can include:

  • Forced or compulsory labour

  • Human trafficking

  • Slavery

  • Servitude

  • Debt bondage

  • Restriction of freedom for the purpose of exploitation

  • Coercive recruitment practices

ReedRunners does not consider these practices acceptable within its business relationships.

4. Our Commitments

We aim to operate in a way that supports responsible business conduct.

Our approach includes:

  • Avoiding knowingly exploitative business relationships

  • Taking credible concerns seriously

  • Reviewing significant supplier or service-provider issues

  • Expecting lawful employment and labour practices

  • Responding where evidence of serious misconduct becomes available

  • Improving our approach where reasonable and proportionate

We recognize that responsible supply-chain practices require ongoing attention rather than a single review.

5. Expectations of Suppliers and Partners

ReedRunners expects suppliers and relevant business partners to operate in accordance with applicable labour laws and to respect basic worker protections.

In particular, we expect them not to:

  • Use forced or trafficked labour

  • Retain workers through threats or coercion

  • Require unlawful recruitment payments

  • Restrict workers' freedom through abusive practices

  • Use unlawful child labour

  • Deliberately conceal serious labour abuses

Where appropriate, we may seek additional information from a supplier or service provider about its operations or sourcing practices.

6. Supplier Review and Due Diligence

Our supplier and service-provider relationships may be reviewed according to the nature of the business activity and the information reasonably available to us.

Depending on the circumstances, this may include:

  • Reviewing business information

  • Considering sourcing and fulfilment arrangements

  • Assessing relevant concerns or complaints

  • Requesting clarification from a supplier

  • Reviewing whether a relationship should continue

  • Taking further action where significant risks are identified

We aim to apply a proportionate approach based on the seriousness and credibility of the information available.

7. Responsibility Within the Business

ReedRunners is operated by BRADY CAPITAL GROUP LIMITED.

Responsibility for maintaining this Policy and reviewing significant concerns rests with the business and the people responsible for its commercial and operational relationships.

Staff and representatives involved in supplier, fulfilment, or service-provider relationships are expected to raise serious concerns where they become aware of them.

8. Raising a Concern

Anyone who becomes aware of a credible concern relating to forced labour, human trafficking, slavery, or serious worker exploitation connected with ReedRunners may contact us.

Reports should provide as much relevant information as reasonably possible so that the matter can be reviewed properly.

Concerns may be submitted through:

Email: support@reedrunners.com

We will consider the information provided and determine what further review or action is appropriate.

9. Response to Identified Issues

If credible evidence of modern slavery or serious labour exploitation is identified within a relevant business relationship, ReedRunners may take steps such as:

  • Requesting further information

  • Seeking corrective action

  • Reviewing the supplier or service relationship

  • Suspending new business activity

  • Ending the relationship where appropriate

  • Referring serious matters to the appropriate authority where required

The response will depend on the seriousness of the issue, the available evidence, and the circumstances involved.

10. Ongoing Improvement

ReedRunners may review and improve its approach to modern-slavery risk as the business develops.

This can include improving:

  • Supplier review processes

  • Internal awareness

  • Documentation

  • Risk identification

  • Escalation procedures

  • Expectations communicated to business partners

This Policy may also be updated where our operations, suppliers, or applicable requirements change.

11. Contact Information

Questions about this Policy or concerns relating to modern slavery and human trafficking can be directed to:

Email: support@reedrunners.com
Phone: +1 406 5058313

Support Hours

Monday-Friday: 9:00 AM-4:00 PM (UTC+0)
Saturday-Sunday: 10:00 AM-2:00 PM (UTC+0)

Business Address: 449 Brook Lane, Kings Heath, Birmingham, West Midlands, United Kingdom, B13 0BT
Business Branch Address: 6418 Mormon Creek Rd, Lolo, MT 59847, USA

Messages received outside support hours will be reviewed during the next available support period.