Privacy policy

ReedRunners respects the privacy of customers and visitors who use our website, place orders, contact our support team, or otherwise interact with our services.

This Privacy Policy explains what personal information we may collect, why we use it, how it may be shared, and the choices available to you.

1. Information We Collect

Depending on how you interact with ReedRunners, we may collect information such as:

  • Your name

  • Email address

  • Telephone number

  • Billing address

  • Delivery address

  • Order information

  • Product and variant selections

  • Payment-related information

  • Communications with our support team

  • Device and browser information

  • IP address

  • Website activity

  • Cookie and similar technology data

  • Information connected with returns, refunds or disputes

We only collect information that is reasonably relevant to operating the website, fulfilling orders, providing support, protecting transactions, or improving our services.

2. Information You Provide Directly

You provide personal information when you:

  • Place an order

  • Enter billing or delivery details

  • Contact customer support

  • Request a cancellation

  • Request a return, refund or exchange

  • Subscribe to marketing communications

  • Submit information through forms on our website

  • Communicate with us regarding an existing purchase

Please ensure that the information you provide is accurate and up to date.

3. Payment Information

Payments are processed through payment services integrated with our checkout.

ReedRunners does not need to directly store the complete payment credentials used by customers where those details are securely handled by the applicable payment provider.

Payment-related information that may be available to us can include:

  • Payment status

  • Transaction amount

  • Payment method type

  • Transaction reference

  • Billing information

  • Refund status

  • Limited payment details provided by the payment processor

Payment providers may independently process information according to their own privacy and security practices.

4. How We Use Personal Information

We may use personal information to:

  • Process and fulfil orders

  • Confirm purchases

  • Arrange delivery

  • Provide tracking information

  • Process cancellations

  • Handle returns, exchanges and refunds

  • Respond to customer questions

  • Investigate order or payment issues

  • Prevent fraud and unauthorized transactions

  • Maintain website functionality

  • Improve customer experience

  • Maintain internal records

  • Comply with applicable legal obligations

  • Protect ReedRunners, our customers and our services

  • Send marketing communications where permitted

We do not use personal information for purposes that are unrelated to the operation of our services without an appropriate reason.

5. Order and Fulfilment Information

When you place an order, we use the information provided to complete the transaction and arrange fulfilment.

This may require information to be shared with service providers involved in:

  • Payment processing

  • Order fulfilment

  • Warehousing

  • Shipping

  • Delivery

  • Tracking

  • Customer support

  • Fraud prevention

Only information reasonably required for the relevant service should be provided.

6. Customer Support Communications

When you contact ReedRunners, we may retain the information contained in your message together with information relating to the relevant order or account.

This helps us:

  • Respond to your request

  • Investigate problems

  • Maintain support records

  • Resolve disputes

  • Improve customer service

  • Prevent repeated or fraudulent claims

For order-related enquiries, replying directly to your original order confirmation email can help us identify the correct purchase more quickly.

7. Marketing Communications

Where applicable, ReedRunners may use contact information to send marketing communications about products, offers, promotions or other store updates.

You may unsubscribe from marketing communications using the unsubscribe option provided in the relevant message where available.

Stopping marketing communications does not prevent us from sending essential messages connected with an order, payment, refund, delivery or customer-service matter.

8. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support functions such as:

  • Website operation

  • Shopping cart functionality

  • Checkout

  • User preferences

  • Analytics

  • Performance measurement

  • Fraud prevention

  • Advertising and marketing

  • Understanding website usage

Some cookies may be necessary for the website to function correctly.

Other technologies may depend on your settings, consent choices or applicable requirements.

9. Website Analytics

We may use analytics tools to understand how visitors interact with ReedRunners.

These tools may help us understand information such as:

  • Pages visited

  • Time spent on the website

  • Traffic sources

  • Device type

  • Browser information

  • General website interactions

We use this information to understand performance and improve the operation and usability of our website.

10. Service Providers

ReedRunners works with third-party providers that assist with the operation of our store.

These may include providers supporting:

  • Ecommerce infrastructure

  • Hosting

  • Payments

  • Fraud prevention

  • Warehousing

  • Fulfilment

  • Shipping

  • Tracking

  • Customer communication

  • Analytics

  • Marketing

  • Technical services

These providers may process personal information where necessary to perform their services.

11. Business Operator and Data Responsibility

ReedRunners is operated by:

BRADY CAPITAL GROUP LIMITED

The company acts as the business operator responsible for ReedRunners and for the handling of personal information in connection with the store, subject to the responsibilities of independent service providers that process information through their own systems.

We keep the legal business identity available for transparency while ReedRunners remains the customer-facing store name used throughout our services.

12. Sharing of Personal Information

We may share personal information where reasonably necessary to:

  • Process an order

  • Receive or verify payment

  • Deliver a purchase

  • Provide customer support

  • Prevent fraud

  • Protect legal rights

  • Comply with lawful requests

  • Operate or improve our services

We do not disclose personal information simply because another party requests it.

Where required, we may also disclose information to authorities, regulators or other parties where there is a lawful basis or obligation to do so.

13. Sale or Commercial Use of Personal Information

ReedRunners does not treat customer personal information as a standalone product for sale.

Certain advertising, analytics or technology services may involve data processing or sharing that can be treated differently under the privacy rules of some jurisdictions.

Where specific privacy choices or controls are required, we aim to make the relevant options available through the website or appropriate communication channels.

14. International Processing

ReedRunners serves customers across multiple countries.

As a result, information may be processed or accessed in countries other than the country where you live.

This can occur when we use international:

  • Ecommerce platforms

  • Payment providers

  • Fulfilment partners

  • Shipping providers

  • Cloud services

  • Customer support systems

  • Analytics or technology providers

Where appropriate, we take reasonable steps to use service providers and processing arrangements suitable for the nature of the information involved.

15. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected.

Retention may be required for purposes including:

  • Order fulfilment

  • Customer support

  • Refunds and returns

  • Transaction records

  • Fraud prevention

  • Accounting

  • Dispute handling

  • Legal or regulatory requirements

Information that is no longer reasonably required may be deleted, anonymized or otherwise handled in accordance with applicable requirements and operational needs.

16. Information Security

ReedRunners takes reasonable organizational and technical measures intended to protect personal information against:

  • Unauthorized access

  • Improper use

  • Loss

  • Alteration

  • Disclosure

No internet transmission, website or storage system can be guaranteed to be completely secure.

Customers should also take reasonable precautions to protect their own account, device and payment information.

17. Your Privacy Choices and Rights

Depending on where you live, applicable privacy rules may provide rights concerning your personal information.

These may include the ability to request:

  • Access to certain personal information

  • Correction of inaccurate information

  • Deletion of certain information

  • Restriction of certain processing

  • Objection to certain uses

  • Withdrawal of consent where processing depends on consent

  • A copy of certain information

  • Information about how your personal data is used

Not every right applies in every circumstance.

We may need to verify your identity before completing certain privacy requests.

18. Customers in the United Kingdom and Europe

Customers located in the United Kingdom or European markets may have additional privacy rights under applicable data-protection rules.

Depending on the circumstances, personal information may be processed because it is necessary to:

  • Complete a purchase or provide requested services

  • Meet legal obligations

  • Support legitimate business interests

  • Protect ReedRunners and its customers

  • Act on valid consent where consent is required

Where consent is the basis for a particular activity, you may withdraw that consent where applicable.

19. Customers in Other Markets

Customers in countries such as the United States, Canada, Australia, New Zealand and Switzerland may also have privacy rights depending on applicable national, state, provincial or regional requirements.

Where a valid privacy request applies to your information, ReedRunners will review it according to the requirements relevant to the request and the customer.

20. Children and Minors

ReedRunners is not intended for children to independently enter into purchases where they are not legally permitted to do so.

We do not knowingly seek to collect personal information from children for purposes unrelated to normal ecommerce activity.

If you believe personal information relating to a minor has been provided improperly, please contact us so the matter can be reviewed.

21. Fraud, Security and Abuse Prevention

Personal information may be used where reasonably necessary to detect or investigate:

  • Fraudulent purchases

  • Unauthorized payment activity

  • Account misuse

  • False refund claims

  • Suspicious transaction patterns

  • Abuse of our website or services

  • Security threats

Where appropriate, orders may be delayed, reviewed, rejected or cancelled when a legitimate security or fraud concern exists.

22. Third-Party Websites and Services

Our website may contain links or integrations involving third-party websites or services.

Once you interact directly with another provider, its own terms and privacy practices may apply.

ReedRunners is not responsible for the independent privacy practices of third-party websites that we do not control.

23. Privacy Requests

If you have a question about your personal information or wish to submit a privacy-related request, contact:

Email: support@reedrunners.com

Please provide enough information for us to understand and respond to your request.

For security purposes, we may ask for reasonable information to verify that the request relates to you.

24. Changes to This Privacy Policy

We may update this Privacy Policy where necessary to reflect changes to:

  • Our services

  • Website functionality

  • Service providers

  • Operational practices

  • Applicable requirements

The current version published on the ReedRunners website will apply from its stated effective date.

25. Contact Information

For privacy questions or other enquiries:

Email: support@reedrunners.com
Phone: +1 406 5058313

Support Hours

Monday-Friday: 9:00 AM-4:00 PM (UTC+0)
Saturday-Sunday: 10:00 AM-2:00 PM (UTC+0)

Business Address: 449 Brook Lane, Kings Heath, Birmingham, West Midlands, United Kingdom, B13 0BT
Business Branch Address: 6418 Mormon Creek Rd, Lolo, MT 59847, USA

Messages received outside support hours will be reviewed during the next available support period.