our values

At Athletekits, we don't believe in adding more noise to the world of sport

We believe in something simpler: good footwear, honest choices, and a reason to keep moving

Our brand is built around three values that shape what we offer, how we think, and the experience we want every Athletekits customer to have

Quality That Earns Its Place

A shoe isn't just another item in your wardrobe. It's what carries you through the early miles, the hard sessions, the long days, and everything in between.

That's why we care about quality, comfort, durability, and purpose.

We look for footwear that has a reason to be there, products chosen for how they perform, how they feel, and what they can bring to your journey

Movement for Everyone

Sport looks different for everyone.

For one person, it's a 5K before work. For another, it's a training session after a long day. It might be a weekend trail, a daily walk, a first run, or simply choosing to be more active.

There is no minimum level of performance required to belong here.

Every runner has a starting line. Every athlete has a next goal.

Athletekits exists for people who move, wherever they're starting, whatever they're chasing, and however they define progress.

Progress Over Perfection

Not every run will be your fastest.

Not every workout will feel great.

Some days you'll hit a personal best. Other days, getting out the door will be the achievement.

Both count.

We believe progress is built through consistency, one run, one session, one step at a time.

It's showing up when motivation isn't there. Learning from the days that don't go to plan. Celebrating the small wins. Then coming back tomorrow.

You don't need to win every day.

You just need to keep moving forward.
Size and fit

Find your exact size

Use the size guide below to find your best fit before ordering, with measurements provided across US, EU, AU, and centimeters.

Not sure of your size? Check the chart before ordering and compare it with your foot measurement.

Shop running shoes →

Size guide

Use this chart as a reference when selecting your size.

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US Men US Women EU AU CM
4 5.5 36 3.5 22.5 cm
4.5 6 37 4 23 cm
5.5 7 38 5 24 cm
6.5 7.5 39 6 24.5 cm
7 8.5 40 6.5 25 cm
7.5 9 41 7 26 cm
8.5 9.5 42 8 26.5 cm
9.5 10.5 43 9 27.5 cm
10 11 44 9.5 28 cm
11 12 45 10.5 29 cm

Choose your usual size. For a looser fit, select half a size up.

Kids size guide

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US Kids EU
1Y 33
2Y 34
3Y 35
4Y 36
5Y 37
6Y 38
7Y 39

Choose your child's usual size. When in doubt, size up.

How to measure at home

No Brannock device required. A piece of paper and a ruler gets you within a half size.

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01

Trace your foot

Stand on a sheet of paper with your full weight on the foot, heel against a wall. Trace the outline with a pen held straight up, not angled.

02

Measure heel to toe

Measure the longest distance from the back of the heel to the tip of the longest toe, in centimeters. Measure both feet, since most people have one slightly larger.

03

Match and size up

Match your longer foot's length to the chart above. For running specifically, we recommend sizing up half a size to leave room for foot swell on longer efforts.

Fit tips for runners

A running shoe fits differently than a casual sneaker. Here is what actually matters.

Leave thumb's-width room

There should be roughly a thumb's width of space between your longest toe and the front of the shoe. Running shoes are not meant to fit snug at the toe.

Try shoes on later in the day

Feet swell throughout the day and during exercise. Trying shoes on in the evening gives you a more accurate sense of long-run fit.

Break in gradually

New running shoes should feel supportive from the first wear, not painful. Use them for shorter runs first before taking them on longer distances.